The world is changing, globalization is here and Indonesia is feeling its impact. It can be felt from one corner of the archipelago to the other, but particularly in fast growing busy hubs such as Surabaya. People, companies and governments from all around the world are now integrated. Developing global markets have created an unquenchable need to communicate and technology has connected us in ways which once seemed only possible in science fiction movies.
In today’s global market having excellent communication skills is a pre-requisite for business success. To put it plainly – the quality of your communication becomes the quantity of your success. Communicating across ocean borders and bridging cultures means communicating in a common language. This is where the English language as the ‘lingua franca’ comes into play.
Companies now realize that improving the communication of their employees in English for Business is critical, and it needs to happen immediately. HR Departments are scrambling to find training providers that will offer the fast track solutions they need. However, all too often English language training programs end on a disappointing note. The immediate value of the program is not tangible and participants find it difficult to transfer language from a classroom setting into real life authentic business situations. Simply put, there is no tangible improvement in workplace communication.
So, what is the secret to a successful Business English Language Program?
Today, the focus of successful Business English Programs is not on just developing English language, but developing excellent communication skills in English. Programs that integrate these two critical components and called ‘hybrid’ programs; they combine soft skill business communication skills while scaffolding and developing English as a foreign language,
However, one size does not fit all. A Business English Program that is successful in one company with one group of participants may not be successful in another company. Companies have different needs and so do the individual participants of a program. These both need to be catered to.
On a company level communication channels and methods needs to be evaluated.
On an individual or participant level, the English proficiency as well as the general communication ability of the individual participants both need to be evaluated and taken into consideration before the program is designed.
Once these needs have been evaluated, an effective Business English Program can then be designed and developed which caters specifically to YOUR company’s communication needs.
It’s not just the program that is important, the trainer is also an essential element.
A successful trainer…
Successful Business English Communication is essential for growth and success and it is obtainable. A provider that identifies your needs, maps out the program pathway, and custom designs the materials which will best support your company is the key to training excellence. Add a professional and motivating trainer and you will have a recipe for success!